Lecturer — “The Future of Brands” – IE University
Beatriz Carranza serves as a lecturer at IE University, where she leads the module “The Future of Brands” for master’s students. Her sessions explore the evolving landscape of branding, from cultural shifts and digital transformation to new models of value creation in luxury and lifestyle industries. Through an interdisciplinary and forward-thinking approach, Beatriz encourages students to question traditional paradigms and develop a strategic, human-centered vision of what brands will represent in the future
Lecturer — Vogue Fashion School (Condé Nast College) & Universidad de Nebrija
Beatriz Carranza teaches several modules within the Master in International Luxury Business, an academic program developed by Vogue Fashion School under the Condé Nast College umbrella and managed in collaboration with Universidad de Nebrija. This master’s program stands out for combining creative excellence and strategic business education, connecting students directly with the realities of the global luxury industry. Through her sessions, Beatriz brings her expertise in brand strategy, cultural intelligence, and new luxury paradigms, offering students an in-depth understanding of how luxury brands evolve and remain relevant in today’s market.
Spain as the cradle of conscious luxury
Beatriz Carranza Vallejo participated as the moderator of a high-level conversation on a topic of growing importance: Spain as the cradle of conscious luxury. The panel, organized by Cambio16, brought together three prominent figures from the institutional, environmental, and technological spheres: Ana de la Cueva, President of Patrimonio Nacional; María Eugenia Girón Dávila, independent board member and Vice President of Oceana; and Elena González-Blanco García, Head of Artificial Intelligence for EMEA Digital Natives at Microsoft.
Throughout the session, the concept of luxury was explored from a deep, cross-disciplinary, and contemporary perspective. The conversation addressed key issues such as the impact of artificial intelligence on how new generations engage with cultural heritage, shifts in consumer behavior, shaped by the tension between digital immediacy and respect for legacy, and the ethical, technological, and generational challenges the luxury sector faces as it seeks to evolve without losing its essence.
This space for reflection reaffirms Beatriz Carranza’s commitment to a vision of luxury that not only moves, but also inspires, fosters dialogue, and drives transformation.
Throughout the session, the concept of luxury was explored from a deep, cross-disciplinary, and contemporary perspective. The conversation addressed key issues such as the impact of artificial intelligence on how new generations engage with cultural heritage, shifts in consumer behavior, shaped by the tension between digital immediacy and respect for legacy, and the ethical, technological, and generational challenges the luxury sector faces as it seeks to evolve without losing its essence.
This space for reflection reaffirms Beatriz Carranza’s commitment to a vision of luxury that not only moves, but also inspires, fosters dialogue, and drives transformation.
Luxury Digital Congress- AI: The New Vision of Luxury
Beatriz Carranza Vallejo participated for the first time in the Luxury Digital Congress, organized by Luxury Spain and held in Madrid under the theme “AI: The New Vision of Luxury.” As moderator of one of the panel discussions, she guided a thought-provoking conversation on the role of artificial intelligence in shaping the future of the luxury sector.
The session explored how AI is not replacing human creativity, but rather enhancing it, amplifying brand purpose, enriching the customer experience, and opening new possibilities for innovation within the industry. The discussion highlighted the intersection of technology and emotion, and the importance of maintaining a human-centered approach in an increasingly digital world.
Beatriz expressed her deep gratitude to H.R.H. Princess Béatrice d’Orléans, the event’s Executive President, and the entire Congress team for their trust and kind words following the session. Participating alongside such esteemed professionals was both an honor and an inspiration.
She leaves this experience with new insights and the firm belief that the future of luxury will be profoundly human, even as it becomes ever more digital.
Women Leaders’ Forum- The Luxury Playbook
Beatriz Carranza Vallejo took part in The Women Leaders Forum | The Luxury Playbook, an inspiring gathering dedicated to leadership, success, and the evolving meaning of luxury. The forum served as a powerful reminder that luxury is not solely about elegance, it is deeply rooted in experience, authenticity, and purpose.
During the session, participants explored the role of storytelling in building luxury brands, the importance of staying true to one’s values, and the idea that success in the luxury sector goes far beyond material achievement. It is about creating meaningful impact and fostering a deeper connection with both audiences and purpose.
Beatriz shared insights alongside Cristina Borges de Carvalho, Filipa Tropa Coelho, and Maria Pimentel in a conversation that left attendees inspired and motivated to rethink how leadership and business are approached in today’s world.
Generative AI (GenAI) and its transformative potential in the luxury fashion industry
Beatriz Carranza Vallejo was invited to deliver a seminar on Generative AI and its transformative potential in the luxury fashion industry, in collaboration with Rodrigo Miranda Beltrán and IESE Business School, at the Universidad de Navarra.
In this session, Beatriz explored how generative AI is reshaping the future of fashion—enhancing customer experiences, redefining creativity, and enabling new levels of personalization. The seminar focused on practical strategies and visionary thinking, highlighting how innovation and technology are increasingly becoming central to the luxury fashion landscape.
Her participation in this academic and industry-driven setting reflects her ongoing commitment to bridging cutting-edge technology with human-centered design and brand purpose. The enthusiasm and engagement of the attendees further reinforced the importance of embracing innovation in an industry that thrives on transformation.
QSP Marketing Summit– The next level of Hospitality
Beatriz Carranza Vallejo participated as a speaker at the QSP Marketing Summit in Porto, one of Europe’s most prominent marketing and management conferences, renowned for gathering some of the world’s most influential and forward-thinking minds, which brought together hundreds of professionals, academics, and thought leaders from around the world.
She joined an international lineup of experts from the United States, Germany, France, Spain, the UK, and beyond, each contributing insights from diverse marketing and commercial sectors. Beatriz took part in a panel titled “The Next Level of Hospitality,” alongside Cristina Borges de Carvalho, Yannis Stanisiere, and Marina Comes.The discussion focused on how leading fashion houses and luxury retailers are evolving their strategies to prioritize experiential value, forging partnerships with high-end destinations to create immersive, lifestyle-driven brand ecosystems. The panel explored how hospitality is becoming a key pillar in the luxury sector’s ongoing transformation.
Building your personal brand
Beatriz Carranza Vallejo was invited to speak at L’Oréal Headquarters in Paris as part of the Medfluencers Academy, in collaboration with ISDI. The full-day event, held on April 12, 2024, brought together doctors, pharmacists, medfluencers, and skinfluencers from across Europe to explore strategies for building a strong and authentic online presence in today’s evolving digital landscape.
Beatriz delivered a session on “Building Your Personal Brand,” where she shared insights into personal branding as a powerful tool for influence, credibility, and connection, particularly within the healthcare and beauty industries. The talk focused on aligning digital communication with professional identity, amplifying impact through storytelling, and leveraging platforms to drive meaningful engagement.
The session was part of a broader conversation about creativity, digital visibility, and influence in highly specialized fields, offering attendees tools to elevate their presence while staying true to their values and expertise.
Beatriz extends her gratitude to the teams at L’Oréal and ISDI, including Rodrigo Miranda, Enrique Hormigo, and Carmen Alonso López, for their dedication in creating a dynamic and inspiring experience.
Beatriz Carranza Vallejo participated in a strategic workshop hosted by Porsche Ibérica, designed to empower community managers across the luxury automotive brand’s Spanish and Portuguese network. Held between the Hospes Puerta de Alcalá Hotel and Meta’s headquarters in Madrid, the workshop gathered 23 community managers from Porsche Centers across both countries to explore the future of communication and the evolving role of digital platforms in luxury.
In the luxury industry, where experience is the core value, training is not just essential; it is a strategic advantage. Beatriz shared insights on how brands must cultivate teams that are knowledgeable, inspired, and deeply aligned with brand values in order to build meaningful, lasting relationships with their communities.
Alongside other high-profile speakers, including Tomás Villén, CEO of Porsche Ibérica, Ángel Sáenz de Cenzano, CEO of LinkedIn Spain, and Santiago Tejedor, Beatriz addressed key topics such as the role of talent development, the impact of AI on communication, and how brands can foster cultural relevance in an increasingly digital world.
The workshop reinforced Porsche’s commitment to placing people at the center of its strategy, ensuring its teams are prepared to deliver authentic, emotionally resonant experiences that go far beyond the product.
Europe Fashion Summit
Beatriz Carranza Vallejo participated in a dynamic panel discussion organized by Liliana Briceño Callejas and Guillermo Garcia-Muchacho, alongside notable industry leaders including Patricia Sancho, Sonia @Flexibleplaces, and Ágatha Ruiz de la Prada.
The panel explored critical topics shaping today’s fashion industry, such as the evolving role of marketing in a highly competitive landscape, emerging consumer purchasing behaviors, and the future direction of the fashion sector.
Beatriz contributed insights into how brands must innovate and adapt to stay ahead, emphasizing the importance of strategic marketing and understanding shifting consumer trends. The discussion highlighted the necessity for industry players to embrace change and foster leadership to maintain a competitive advantage.
This engaging session underscored the value of collaboration and knowledge-sharing in driving innovation and growth in the fashion world.
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